Always Be Catholic

My first post for the new e-zine Catholic Stand has been published.  Check it out – I hope you like it.

Always Be Catholic

OK, here’s a snippet:

Now, there is a famous scene in the movie Glengarry Glen Ross, in which Alec Baldwin, playing a hyper-alpha motivational salesman, gives a “pep talk” of sorts (cleaned up because, you know, this is a Catholic site) to a group of real estate salesmen:

“You drove a Hyundai to get here. I drove an eighty-thousand dollar BMW. THAT’S my name. And your name is you’re wanting. You can’t play in the man’s game, you can’t close them – go home and tell your wife your troubles. Because only one thing counts in this life: Get them to sign on the line which is dotted. You hear me you ——- ——-? A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING.”

To be sure, a very important aspect of the sales process is The Close.  No close = no sales = no income = find a new job.  But I’m going to modify the mantra of Always Be Closing.  I’m not a big fan of it.  It’s not the only thing that counts in this life.  I prefer Always Be Catholic.

In its simplest terms, sales is relationships.  It’s people business, whether you’re selling cars, sofas, packaging, life insurance – it’s not about the product, it’s about the people.  The bottom line is not really about The Bottom Line – or the dotted line – it’s about the interchange between two people.  It’s one person – the salesman – meeting another person – the customer – and trying to persuade him to give something of a known value (his money) in exchange for something of a perceived value (the product), because the product is either the same value or is of greater value than the known value.


About thelarryd

LarryD resides in Michigan with his wife and 2 sons. He's been blogging on Catholic topics since March 2008, providing orthodox commentary on heterodox hooliganism, with observations on the culture, trends, and the Church. His goal? Inject humor and fun into the New Evangelization, with the gentle reminder that everyone's taking themselves way too seriously.
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1 Response to Always Be Catholic

  1. rjh says:



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